SEO Strategies Not To Go Crazy: Defining an SEO strategy is imperative before starting any technical work on your website. Indeed, it is essential to target the right keywords, those that generate demand and, therefore, future traffic to your website, but also to study the competition.
An SEO strategy requires a detailed analysis of the target audience to meet success; the success of a natural SEO strategy is based not only on a good idea but also on substantial prerequisites.
While you are trying to optimize your website, you should be careful of the strategy you use to avoid getting penalized. Because search engines are continually changing their algorithm, so some strategies that are once useful might currently be useless.
First and foremost, before we talk about any strategy, do not try any black hat strategy; If you have used search engine optimization for a longer time, you will understand what a black hat is. And also, avoid strategies that are meant to give you results in a shorter time; it will always get you penalized. So, while avoiding the wrong strategy, simply:
Do your Keyword research
This is the bedrock of any strategy, there might be many competitions for popular keywords, but you can dedicate your time to find the keywords. Start by looking deep into your website offers from different perspectives: your market, the way people search for your products, your range, your demography, and your products or services. For each of these perspectives, derive various keywords.
You can also find long keywords. Indeed, do not stay focused on your own business, but try to expand to cover all the products in the range of your business. This allows you to monitor your business and identify possible partnerships. So, you can define your customers, competitors, and industry experts.
After finding multiple keywords, you can use the Google AdWords keyword suggestion tool. Just copy-paste your list of keywords already found, and this tool will suggest several variations.
It is never an option to get the right keywords as they will help your website. A good keyword must be relevant, and it must bring a good volume of traffic and must be weakly competitive. By choosing the right keywords, you can generate a massive flow of qualified visitors to your website.
If you do not want your website to flow under the domination of the big brands, forget the popular keywords, and focus on the long-tail strategy.
What is a long tail strategy?
This strategy is best for getting traffic and proper positioning on the search engine result page for your website. The most advisable way to start is to regularly publish good quality content. Indeed, the content is critical to achieve and maintain a good result of the long tail.
Make sure your content is good enough and of excellent quality. The keywords that are in high demand and very competitive (short tail) generate only 20% of traffic. Still, the long tail, which targets more specific expressions and less sought (Longtail)after by Internet users, makes 80% of the audience.
You can never go wrong doing this as they make you visible to people that are really in need of your service.
After getting your keywords, there is a need to test some qualities in the keywords to determine
if they will turn out to be profitable. So, for every keyword, you can check these;
A keyword is useful only if it brings you interested visitors who will be paid for what you have to offer. If you have a Google Analytics account, you can get an idea of the effectiveness of your existing keywords by browsing the Traffic source. The leading relevance indicators are:
- Objectives: if you have clearly defined your conversion objectives, this is the best indicator of the effectiveness and, therefore, of the relevance of a keyword.
- The average time spent on the site: compare with the average time for each keyword on the website. A keyword that “keeps” visitors for several additional minutes on your site will be more likely to convert.
The number of page views: this is an indicator of the visitor’s interest. A visitor the views more pages will likely to convert.
Evaluating the volume of keywords equals assess the potential traffic that this keyword will lead to your website. The Google AdWords keyword suggestion tool shows you the estimated number of monthly searches for each keyword. This gives an order of magnitude.
To know the level of competition, the tool like the SEOmoz toolbar gives you the level of authority and the number of inbound links.
Get your content optimized
Insert appropriate keywords in your content, avoid keyword stuffing, place the keywords in the title, headers, and some part of the content. And please do not only write for google, write for people as well.
Avoid plagiarized content
When developing a website, you must always have in mind to use only good SEO practices. One of the essential rules to avoid is copying and pasting text from other sites. The desire to save time can sometimes lead to the desire to look for results that are easier and quicker. Copying and pasting will always tempt you because it does not stress you nor consume your time. And it will inevitably lead to plagiarism, and plagiarism will De-rank your website on the search engine result page.
The copy and paste error entails copying the product descriptions of another supplier that offers the same thing as you. This is considered to be duplicate by Google, which penalizes the performance of the site in terms of the desired ranking in the search engine result. Taking time out to write unique web pages that are sufficiently different from each other is strenuous and challenging, especially when your website needs a lot of articles, although there is a load of benefit for your website afterwards.
Get your media files optimized.
The bot that will crawl your website to determine your position on the search engine result page cannot identify a picture or video, and it only works with text. So, make them optimized by inputting relevant keywords in the alt before adding them to your content.
Prioritized long Tail
Too common a mistake in many SEO strategies is to focus only on popular and generic keywords that are highly sought (short tail) after by internet users. However, you should know that requests with high search volumes are generally the most competitive and generates the lowest turnover. These are also the most difficult to reach, especially if you have a site with little advertisement
But the only solution, therefore, to take advantage of the keyword is utilizing long-tail keywords, which are composed of at least four words. Although less sought after, they have the advantage of being more precise and less competitive. It is, therefore, more comfortable to obtain traffic, which will bring an outstanding conversion rate if the job is done well. Because the keywords are involved in the exact thing, users are looking for. The more of specialized keywords than generic
The content strategy
Think about how you can help your target audience by writing well-crafted content with tips, whys, whats, and hows. It is also vital that you learn from the content in web pages on the first page of the search engine result pages. Look at what works for them, their style, and the tone, even if you are outsourcing your writing.
The aim of the check is to do better than existing competitors by inspiring you with useful ideas to produce even more relevant content and above all your competitors by bringing your users extra value. From several studies, it was concluded that most quality articles tend to have better results in SEO. So do not hesitate to make long and exhaustive content.
Creating quality and original content requires a significant investment, if you take the time to do it, you will most certainly get a link that points to your content, because it will be considered interesting, relevant and with high added value.
Using internal links
The more content you have, the more critical it will be to build an internal network in order to establish a perfect structure for your website.
The goal of this strategy is to link your content with other pages and articles on your site that bring really additional and relevant value to your readers. So, you have to think about your website in a more extensive way and anticipate how one page can be linked to another.
Beyond the structural links (menus, footer, and categories, etc.), the links that offer the most power are the contextual links placed inside a text. The deeper the links, the better the internal link. You must, therefore, make sure to link your pages with other pages on the website.
Take advantage of external links.
As important as an internal link might be, so is also the external link. They are called backlinks. It is the link that connects your website with other websites relevant to what you offer. So, how do you build backlinks?
Register your blog in directories one of the first things to do after declaring the blog URL on the major search engines is to do the same with directories, blog engines. You just need to provide the name, the description of the blog, and the URL. Go for a quality directory that will collect and references all the articles you publish and displays them on its site.
- Write on social media
Anytime you publish a new post, share it on social networks. In addition, it is advisable to target groups on LinkedIn, for example. LinkedIn members may be interested in the content of your blog.
- Leave comments on other blogs
First of all, you have to spot the blogs that deal with the same subject as yours. This allows you to react very quickly when an article is published; you can comment and post a link to your blog. You can also comment by leaving only your name, your email, and the URL of your site.
With the evolution of technology, the search experience is continuously changing, and it is important that your site is optimized to meet new requirements. This is the goal of SEO. With this strategy, you can allow Internet users to have a better user experience from Google search to visiting your website.
To do this, you must study the habits of your users and make the necessary improvements relevant solution. The central role of search engines is to provide users with specific information about a given search.
It is left to each business to adopt the best strategy to make its site visible, so you give them valuable content to solve their problems but, above all, to meet the needs of the consumer.
You should also be careful, even though all strategies listed here are white hats and will not attract a penalty from Google as the black hat. But all black hat strategies were one white hat too.