Points to Answer When Picking A Niche : How to find out if a Niche will turn into a blog that can attract readers; this is one major question that concerns every blogger.
Answer these questions and evaluate the potential of the blog.
If you click “no” on one – then it’s time to return to the table and find a new niche for the blog.
1. Are you interested enough in this subject?
It is tempting to write in that niche that you think will be profitable—for example, credit cards or weight loss. There are opportunities, and you see ads on this topic every day. The problem will be when, in conditions of fierce competition, interest in the topic will decrease. Perhaps you plan to hire authors, copywriters, or rewriters who will write for the site. But even in this case, it will be necessary to independently develop a blog or invest money (and a lot), until the profit comes.
Do not choose a blog niche just because you are thinking of earning a significant income.
Choose a topic that is interesting to you.
“Something that will be pleasant to write about for many years, over a cup of coffee or lying near the fireplace.”
Do you think that personal interest is not essential, compared with other reasons (money, fame, fame, etc.)? It is so important that this is the first test on the list. If the topic and direction that you have chosen are not interesting, there will be no interest and meaning in productive work.
Writing an article for a blog takes an average of 3.5 hours. This time, it will be torture for you. The blog will not develop on its own and participation, and even less, the cost of an uninteresting business is unlikely to cause enthusiasm.
2. Do you know your niche well?
If you intend to create a successful blog, you should be able to write blog posts that readers find useful, not assumptions or fantasies full of mistakes and inaccuracies. You don’t want to spend hours exploring every line of what you wrote, and there’s no money to hire a research team.
Choose a topic that you know a reasonable amount of and can conduct a short discussion on underlying issues.
Readers expect thematic experience (ideal). Would you like to get cooking tips for those who don’t know how to cook an egg or SEO blog strategies whose website didn’t get above page 10 on Google?
In some niches of the blog, readers expect a degree of educational, professional qualification.
Start a blog about legal issues or tax advice – users expect professional advice.
Most blog niches will not require formal qualifications. Readers are pleased to hear the advice “Weight Loss without Cost” based on their own, hard-won personal experience. Most people do not expect to be certified healthcare professionals, personal trainers, or financial experts.
3. Do you have a paying audience for the selected niche?
The subject of the site is of interest, and you know a lot about… say, a cartoon loved in childhood.
Before starting a cartoon fan blog, it’s essential to take a step back and ask a question – who will pay.
For a blog niche to work (if you plan to earn money), you need an audience that spends money on products or services related to this niche, whether you create it yourself or not.
To determine the solvency of the audience of the blog niche in question, ask:
Do books or magazines related to this topic be published?
Use common sense here: if Amazon has a book on the subject and there are no reviews, this is a sign that there is no solvent audience.
Suppose you are considering a niche in the blog – the advice of young twin parents, which is based on personal experience. Definitely products designed for twin parents (plus products designed for parents also work).
Availability of quantity of products:
· sign of paying audience
· source of advertising or affiliate income
Do companies promote keyword related products?
For example, if the niche you are considering is “organic gardening,” then enter the words on Google, as well as other related phrases such as “garden tools” and “organic pesticides.” Do ads appear?
If you haven’t found ads for any (or many) of the keywords, then this is a difficult topic to monetize.
If the answers to these questions still sound promising, let’s continue.
4. How many people are looking for on the topic?
If you have not found a single keyword, it’s time to do some in-depth research on the keyword.
What will people look for to find the type of content they’re writing about (or the kind of product they’re about to sell)? With this, blogging tools such as the free keyword planners Twinword Ideas come into play.
After remembering a few keywords, it’s essential to check how popular the keywords are.
Use the Twinword Ideas, check the monthly search volume for keywords that you will blog about, but also receive suggestions for other popular terms related to the topic.
Be sure to aim at your home country as well as other countries. For example, you live in Australia but plan to sell digital products that will be bought by a worldwide audience. You want to focus on the United States and Great Britain so that you can see a combined level of search in other English-speaking countries.
Any useful keyword research tool will also offer many other related keywords that you will appreciate. If some of them get more inquiries than the keywords that you previously thought about, you can change your blog post ideas to include these features with higher priority first.
What safe amount of monthly searches makes up the right blog niche?
If most of the keywords get only 100 people who search every month, you will struggle to create a profitable blog.
But if you combine 10-20 keywords and get 100,000 – 1,000,000 monthly searches, then definitely go in the right direction.
5. Is it likely that this niche will be for years?
While some blogs succeed by focusing on temporary trends, it takes time to create a popular blog.
Do not want to start over from scratch in six months, so try to choose a niche for the blog that will be relevant for years.
Creating a blog around something short-lived (like the 2020 Olympics) is hardly worth the time. Similarly, creating a blog around something that might soon disappear is also not a good plan. It happens with new social networks or company initiatives: see what happened, for example, with Google Authorship.
Be sure to build your work around a topic that will last ten years or reorient to take into account changes in the flow over time.
A good sign that a blog niche will hold on if a topic already exists for some time!
What just appeared on the scene last year or a month ago is best avoided as a niche topic for a blog.
If a new trend is successfully slipping into a broader niche that you want to cover, this is an excellent opportunity to start creating content on this topic in advance.
6. Does your niche have moderate competition (or more)?
You might think that with the right niche, there should not be too much competition, but the opposite is correct as well.
If there is no competition, or if the competition seems absent or amateurish, this indicates that the niche is not suitable for the blog.
Other bloggers are not only competitors but also colleagues.
For example, you might want to post guest posts on larger blogs and host webinars to invite more famous people to your niche to expand into a united audience.
Of course, if there are tons of competition, it is essential to distinguish your blog from everyone else by finding a corner or audience that is not that widespread.
7. Is the topic upstream in Google Trends?
Google Trends is a convenient way to get a snapshot of public interest in a particular topic. Take, for example, this trend chart for blogging popularity.
Enter a keyword and see if it becomes popular over time.
It is better to avoid a topic that is becoming less popular (if there is no good reason to believe that people will be interested again).
If interest in a niche is static, that is probably good … but the ideal scenario is a niche that tends to grow on Google Trends.
Compare your search terms here, so if you are pondering between two niche blogs, it is useful to take a look at the relative popularity.
If the graph for the last year looks flat, check the previous five years (select date ranges from the drop-down menu) – find that popularity is slowly declining.
8. Will you be happy to be associated with this niche.
Although you could blog under a pseudonym, you should not choose a niche that people would not want to associate.
It is because the niche of the blog is somewhat confusing, or it may be because it is not suitable for another brand that you have already created – and do not want to upset the audience. It is because you don’t want to be besieged in a certain way (for example, as a “mommy blogger”).
Although it’s not necessary to publish a blog to everyone you know, it’s useful to feel confident and happy when sharing with friends, family, and people you already know on the Internet — it can help increase blog traffic in the early days.
Think twice about the niche of the blog with which you do not want to associate a name.
9. Does the theme suit evergreen content?
The blog’s content is mainly divided into two broad categories: “evergreen” and “news.”
Evergreen content remains relevant for years, although it needs to be regularly updated over time.
News content is interesting for a short period but quickly disappears as other events appear.
Many blogs mainly publish news; the possibilities of evergreen content facilitate the development of the site.
Instead of regularly posting new content to attract readers, evergreen content can work hard to bring people to the blog.
Niche rely on a lot of fresh content published regularly, think about whether you can do it.
Most news-oriented blogs have a team of writers to keep abreast of the latest news and events at blogbind.com